Ceritified ( ISO 9001-2008 )

About Us

Riton pen
Riton Logo

Who We Are?

Caudal Pens Private Limited has been one of the leading manufacturers and suppliers of high-quality writing instruments. Established in 1980, we have been providing our valued consumers with the best and latest selection of ball pens. For four decades, our two brands Riton and Cento have consistently been a pioneer of innovation and excellence. We take pride in being one of the few pen companies to house manufacturing and packaging under one roof, which is one of our many ways of being ‘Atmanirbhar’ or self-reliant.

Our commitment to superior quality and excellent customer service has helped us stay ahead of the competition. Our focus has always been on delivering the best products to our customers by using cutting-edge technology, innovative designs, and strict quality control regime. We believe in working collaboratively with our customers and strive to cater to their ever-evolving needs. 


Our Vision

We aim to establish a trustworthy relationship with customers by consistently providing them with the best writing experience.

Our Mission

We are determined to deliver premium-quality, yet affordable writing solutions. Our aim is to become the preferred choice of customers for writing instruments in India and around the world.

Our Values

We believe in delivering versatile yet affordable writing solutions to our customers for an unmatched expression or creation.


Riton Pens Journey